This post is about techniques for scouting and following through with potential clients.
Unless you’re an institution in the industry, whether locally or internationally, chances are clients won’t be calling you or knocking on your door for the chance to work with you. It used to be that labels would almost always choose the producers for a project. That’s not the case anymore. These days it’s more likely that the artist will have more of a say as to who they will choose to produce their material, especially if the artist is not signed. That said, record labels who have found success with a producer will often recommend that producer again for future projects. It’s just about impossible to walk in off the street and secure a production deal with a random artist. So how do you find artists and labels that are willing to talk to you?
